Why should your business be using LinkedIn?

LinkedIn hosts more than 575 million professionals around the world. Many people have the common misconception that LinkedIn is only useful for job hunters and those looking to recruit new employees. However, LinkedIn can also be used as a fantastic lead generation tool and is a useful tool to connect with your target market and businesses for mutual benefit.

The benefits of a LinkedIn company page

Your LinkedIn business profile is another route to engage with followers, potential clients, expand your business in terms of career opportunities and generally market your company. LinkedIn is one of the only social media platforms which focuses on the people behind the brand more than the product itself. This is great for making business connections and for giving potential clients an introduction of your brand’s ethos rather than just the product or service you are offering.

LinkedIn profiles are highly authoritative within Google, meaning they have a positive impact on your search engine optimisation (SEO). This high-quality link from your LinkedIn profile to your website will likely help you reach higher in results pages on Google.

Create a LinkedIn personal profile and company page

LinkedIn, as a professional network, gives you access to a host of people to introduce yourself to – some who you have never had access to contact before. This makes it easier than ever to research companies and build relationships with the people you need direct contact with. You can get to know top industry leaders and associate yourself and your business with highly credible figures. LinkedIn allows you to generate leads through personal techniques such as identifying potential leads through networking through various communities, answering questions and advising people within your network. By answering questions and queries on LinkedIn, you are demonstrating your in-depth knowledge regarding your industry.

Create engaging and shareable content

It is worth noting that if you put out relevant, high quality content within LinkedIn, you may become a thought leader figure and gain authority in communities within your sector. This also allows you to learn from people and interact with people in your field. LinkedIn is the perfect platform for you to keep tabs on colleagues, influencers, business leaders and interacting on their updates and company news. You can even connect with them via instant messenger if appropriate - this can be a great lead generation technique.

‍Showcase your business

Think of LinkedIn as your online business card, a place for you to showcase exactly what you want people to know about your business. You can endorse staff, recommend businesses and connect with others who may be your next client. LinkedIn can take some time to seriously make the most out of it, so make sure to do some research, get yourself in some thought-provoking conversations and get involved in the world of recruitment on LinkedIn. There are so many possibilities when it comes to using LinkedIn for your business to gain brand recognition, authority and business opportunities. To discuss how we can help you use LinkedIn to its full potential, give us a call or drop us an email at info@fountaindigital.co.uk.