What Goes into Building a Fountain Digital Website?

What Goes into Building a Fountain Digital Website?

(Hint: A lot more than you might think)

If you’ve ever wondered why a Fountain Digital (FD) website might take a little longer to create than a Wix or Squarespace site, here’s your answer: we build everything from scratch and by hand. No shortcuts. No templates. No AI.

Because to us, your website isn’t ‘just a website’, it is your brand’s online personality and your customer’s initial impression, and sometimes, the very first (and only) chance you get to win someone over. That deserves more than a drag-and-drop template.

We Don’t Use AI or Templates. Ever.

Let’s start with the big one: we do not use templates. Full stop.

While many agencies and most DIY website platforms rely on off-the-shelf layouts and AI-generated content, we go a different way. Every single FD website is custom designed by our in-house team of designers, starting with a blank canvas and a deep understanding of your business.

We listen, we ask questions, we dig into what makes your brand tick, and then we start building. Not from a generic template that a thousand other companies are using, but from your vision, your voice, and your goals.

Yes, this takes longer. But it’s worth it. Because no one else ends up with a site like yours.

We Use Webflow

We build all our websites from scratch, and Webflow helps us do that without limitations. It’s a high-performance platform that lets us create completely bespoke websites, designed around your business, not forced into a cookie-cutter layout. It gives our designers and developers full creative control, so we can make your site fast, responsive, scalable, and truly unique.

Our Trusted Tools

We use a whole suite of premium tools (which we pay for) to bring your website to life. This includes responsive design testers, sitemap planners, custom form builders, and even automation software like Zapier.

We use platforms such as Monday.com to manage your project efficiently, keep you updated, and make sure nothing gets missed.We invest in stock photo libraries, professional font collections, design software, and editing tools. We also have a cloud backup system that stores every client file safely, so your content is always protected.

These things might sound ‘behind the scenes’ (because they are), but they matter. Every single one contributes to making your website faster, smarter, more reliable, and built to last.

A Content Management System That Works Specifically for You

We build many of our sites using a content management system (CMS), making it easy to update content like case studies, blogs, and service pages.

Don’t feel like handling updates? That’s fine too. We’re happy to take care of everything on your behalf, keeping your site current without you needing to lift a finger.

‍Forms That Work Harder

Forms are one of the most important elements on any website; they’re where leads happen, where enquiries come in, and where conversions start. That’s why we don’t use generic plugins or outdated contact form systems. Instead, we use a cutting-edge form system, giving us the flexibility to tailor forms to your exact needs.

‍Your Site is Smarter Than it Looks

One thing we’re particularly proud of is how interactive FD websites are. We integrate live widgets that bring your brand to life.

Think of things like live Google Reviews feeding directly into your homepage, a LinkedIn feed showcasing your latest posts, or a Facebook photo gallery that updates automatically. These tools help you keep your site fresh, engaging, and connected, without you having to manually update it every week.

And again, these widgets? We pay for them. Why? Because we believe your site deserves the best.

Social Sharing That Reflects Your Brand

When someone shares your website link on platforms like Facebook, LinkedIn, or WhatsApp, the platform will try to generate a preview, usually a title, a short description, and an image. That image is called an Open Graph image, and if it’s not set up correctly, you might end up with a blank grey box, a random photo, or even a messy cropped logo.

We set up a site wide Open Graph image that’s designed specifically for social sharing. It’s branded, sized correctly, and looks great across all major platforms. That way, when someone shares your website, it appears with a clean, professional preview that immediately catches the eye.

It’s a small detail, but it makes a big difference, especially when you’re promoting your site online or when others share your content. Your brand shows up exactly the way it should: strong, polished, and consistent.

Basic SEO Optimisation

One of the often overlooked benefits of a Fountain Digital website is the SEO (Search Engine Optimisation) groundwork we lay right from the start. With DIY platforms such as Wix or Squarespace, every element of SEO is entirely up to the user. That can be time-consuming and technical.

We take care of it all from day one. Alt tags are added to every image, not just for SEO, but to improve accessibility too. We handle the behind-the-scenes setup to give your site the best possible start in search rankings, saving you time and setting you up for success.

If you’d like more information about our SEO services or want to understand how we can help your website perform better in search results, please get in touch.

We Bring Your Site to Life

When it is time to launch, you don’t need to worry about hosting, domains, or DNS settings (unless you really want to). We handle all the technical stuff such as setting your site live, monitoring performance, and making sure everything is running smoothly.

And speaking of performance, we host all FD sites using Amazon Web Services (AWS) and Cloud flare, which are two of the fastest, most secure hosting providers in the world. This gives your site not only excellent speed and uptime, but also enterprise-level security and scalability.

Plus, we provide staging sites throughout the development process, so you can see your website taking shape in real time, provide feedback, and be part of the journey.

‍So Yes, a Fountain Digital Website Takes Time. But Here’s Why That’s a Good Thing:

You could absolutely build a website in a day using a DIY platform. It might look okay on the surface.

But it won’t be tailored.
It won’t reflect your brand.
It won’t be built to scale.
It won’t have the support, the speed, the tech, or the tools behind it.
And most of all - it won’t stand out.

A Fountain Digital Website grows with your business. It performs under pressure. And it will look beautiful and work brilliantly on every device, every time.

We pour everything we’ve got into each site we make because we care. We care about how it looks, how it converts, how it feels to your customers, how easy it is for you to manage, but above all – how it functions.