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Boost Your Business with Email Marketing
Engage with your audience and increase sales.
Look, we know that sending emails is nobody’s favourite pastime, but as of 2023, statistics say that 77% of marketing professionals have observed an increase in email engagement over the last year. That is huge.
That means that even in our current business climate, email marketing is still an incredibly effective tool to market and upsell your services to your clients.
Since the first ever email was dispatched in 1971, email marketing has become an influential, beneficial, and profitable form of marketing any business.
Email marketing is one of the most potent types of digital marketing. Despite that it can be deceptively simple, whilst having a great deal of applications. It can be used to send out targeted newsletters, informative mail shots, or promotional messages to email subscribers. Emails can promote new products, advertise discounts, or build awareness of products and services and are specifically designed around your demographic.
It is one of the most cost-effective forms of marketing available to any business. It allows you to connect to customers in a way many other marketing doesn’t. If someone has subscribed to your email, they are already interested in your business, which is an incredible start in any marketing strategy.
One of the many benefits of email marketing is that it has one of the topmost open and click-through rates of any form of marketing. Having forms of marketing that your audience engage with, needs to be the goal for every business. This is vital for your customer base and ultimately your subject line will impact your bottom line. It can also create quick results compared to many other types of marketing.
In addition, email marketing campaigns can be monitored to look at results and KPIs, including things like the amount of people opening the email, relevant link clicks and the unsubscribe rate. Our experts can create targeted traffic to your website, social media or simply your products and services using email marketing, and we can also automate email sequences based on behaviour. We will design and compose emails so that they target specific types of users and segment emails accordingly, so that the right emails go to the right people. Meaning that your target audience will receive the perfect email campaign to convert sales.
