STR Case Study

Background

STR are a local refrigeration company based in Sussex. Originally called Simon Turner Refrigeration, Mark and Laura took over the business in 2022 and came to Fountain Digital looking for a full rebrand of the company. Following our initial meeting, we could clearly see Mark and Laura’s vision and we were all excited to be a part of not only their re-brand but their entire digital journey.

Goals

STR aimed to rebrand the company, emphasising new services, and expanding their existing client base. Simultaneously, they aimed to reassure current clients that, despite changes, they would continue to receive the exceptional service they've always enjoyed, now with enhanced offerings.

Work Completed

Logo - Our first undertaking was to design a fresh logo for STR, with a deliberate nod to their heritage while highlighting their four core services. Neil created the main logo with four distinct variations, each tailored to highlight a specific service, utilising different colours and wording.

Print Design - These logos seamlessly integrated into targeted flyers created by the FD team, each highlighting specific services. Collated in a comprehensive folder, these flyers became a great presentation tool for both existing and potential clients. Simultaneously, our web team worked on a further range of print design elements, designing updated business cards, A4 and A5 flyers, along with an engaging Christmas-themed promotional flyer.

Website - The subsequent phase involved the redesign of the STR website. Utilising the newly crafted branding, our web team went ahead and designed a homepage that resonated so well with the STR team that the ‘above the fold section’ found a prominent place on their fleet of vans.

Their new website reflects their contemporary branding, with a focus on user-friendliness whilst adeptly showcasing their diverse services. To mitigate any impact on their search engine rankings during the transition from the Simon Turner Refrigeration site and URL, we redirected their old site to the new one, to ensure no loss of enquiries and allowing the new URL to steadily build its domain authority.

Content - The new STR website required fresh, SEO-optimised content. Our marketing team expertly crafted new content designed to enhance STR's online presence and seamlessly integrate with their upcoming SEO campaign.

Mailshot - To launch their new website as well as introducing the new branding and owners, we put together a mailshot which highlighted STR’s services as well as outlining the new changes – “New Look, New Website, Same Great Team!”

SEO (Search Engine Optimisation) - As soon as the website went live we commenced our SEO campaign. The strategy was to target areas STR was not already ranking for, focusing initially on cold rooms and air conditioning. We have since gone onto target a range of other services, increasing their online presence and significantly increasing their online leads. They now have over 15 keywords at position 1 in Google and over 30 in position 5 and above.  

"At the end of 2023 we reviewed the performance on our total spend across the business to calculate the return on investment and set budgets etc for 2024.  One element clearly stood out from the others, the return on investment with Fountain Digital exceeded our expectations, the amount of net new business generated by our partnership with them grew exponentially we plan to build on that in 2024, we now consider them a trusted partner rather than just a supplier"

Social Media - To generate initial brand awareness, we designed a brand awareness social media ad marking the launch of the new STR website. Subsequently, a competition-based social ad highlighting their air conditioning services was created, achieving remarkable success with over 1,300 link clicks and more than 70 likes.

Building on this momentum, we collaborated with STR to create regular, engaging posts across their social channels to ensure a sustained and impactful social media presence.

Results

In conclusion, the transformation of STR, from its origins as Simon Turner Refrigeration to its rebranded identity, is testament to the dynamic vision and dedication of Mark and Laura. As a company we have loved being a key part of this transformative journey, providing comprehensive support in realising their goals.