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Soul Spa Facebook Advertising
As the impressive results show, a well-executed Facebook advertising campaign can deliver outstanding outcomes. Soul Spa Float Spa in Bexhill wanted to elevate their brand presence and attract new clients to their float centre. Through a strategic and creative Facebook advertising campaign, we successfully brought their vision to life.
Background
Soul Spa Float Spa, located in Bexhill, offers a tranquil escape for clients seeking relaxation and rejuvenation through floatation therapy. Keen to enhance brand awareness and grow their client base, Soul Spa entrusted us with the task of developing and managing a highly targeted Facebook advertising campaign.
Tactics
We began with a dedicated content creation day, where we meticulously storyboarded, filmed and photographed the floatation experience. This content was then expertly edited into dynamic formats, perfectly tailored for Meta ads. Our team managed the entire process - from content creation and ad design to full campaign management.
The campaign was strategically targeted at individuals in Bexhill and the surrounding areas with an interest in wellness and relaxation. The visually engaging content showcased the unique floatation therapy experience, designed to captivate potential clients and encourage them to learn more.
Results
The campaign was an overwhelming success, generating over 3,472 website clicks at an exceptional cost per click of just 16p - a clear indication of strong interest in Soul Spa’s offerings. The ad also achieved high engagement, with 199 reactions, 62 comments, and numerous saves and shares, reaching an audience of over 64,000 across Facebook and Instagram.
These results demonstrate the power of a well-executed social media strategy. By leveraging high-quality visuals and precise audience targeting, Soul Spa Float Spa experienced a significant boost in brand visibility and customer engagement.
Following this initial success, we launched two additional ads - one promoting their introductory offer and another highlighting Christmas gift card options. Both campaigns delivered strong results, generating 2,305 additional clicks to the website at a cost per click of just 25p, further strengthening Soul Spa’s online presence and customer interest.
